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Sport Hiatus Ep. 3 - 5 trends - How is the industry reacting @CDM Digital Sports - Issue #51

After a few days let’s see how the industry has reacted and how we are engaging fans during the Sport
Sport Hiatus Ep. 3 - 5 trends - How is the industry reacting @CDM Digital Sports - Issue #51
By Carlo De Marchis @CDM • Issue #51 • View online
After a few days let’s see how the industry has reacted and how we are engaging fans during the Sport Hiatus.
What are the trends?
From what we have observed:
  1. Special Offers — many sports and media OTT/digital have created special offers or gone free to give access to more available content (see 2). In some cases, they offer fans to pause their subscriptions.
  2. VOD/ Archive — Resurfacing archive content of great games or historic sports moments is at the core of the video offering in many cases. Adding some innovative elements may help — new commenting, watch together, data, or gamification (see 3).
  3. Interactivity /Gamification — A variety of initiatives, on social mostly, letting fans vote, comment often gamified to keep the passion flowing.
  4. ESports — Various initiatives by Esports, media and even sports properties are focused on replacing real-life sport with games played (of the same sport). Good stuff, the challenge here is making ESports appealing for traditional sports fans and making it mass adopted. Also, not all sports have an Esport.
  5. Fitness — All athletes and Players are facing the challenge to stay fit at home, as many fans, so showing how they do it is inspiring. Mostly on social. Mostly celebrity-based but can evolve.

5 trends — How the industry is reacting to the Sport Hiatus
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Carlo De Marchis @CDM

Weekly updates from the world of sport media: OTT, digital, mobile, social, VR/AR, marketing, sponsorship. Follow me on twitter at @CDM

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