I am starting an informal initiative amongst peers in the sports industry to see if we can contribute with some creative ideas to fill the gap in this weird moment. Let’s call it “SportPause” or “SportHiatus” more culturally savvy :).
What can we feed fans with now? Archive? Players’ authentic stories and interaction? Talk about the future of the sport? Leverage the occasion and debate about how to change the sport? I imagine social will be king but O&O and OTT will have a pivotal role.
Whatever the case we need to respect the moment. Let the experts talk about it and do the one thing we are good at entertain people with sport.
- Archive content
- Fitness at home (with players, athletes, coaches)
- Special offers
- Authentic sports stories from players, athletes, coaches
- Anything that puts people together…
Contact me in private — cdm at deltatre.it — if you want to share ideas or just tell me how you are adapting to this.
Sports never stops. Fans never stop.