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Special: NFTs Explained for Art and Sports @CDM Digital Sports - Issue #65

Special: NFTs Explained for Art and Sports @CDM Digital Sports - Issue #65
By Carlo De Marchis @CDM • Issue #65 • View online
In case you haven’t heard about it yet NFTs (Non-Fungible Tokens) are spreading like crazy these days, from ClubHouse rooms to twitter and more.
But what are they and why they can be relevant for sports and art?
TL:DR; > Exploding trend around monetizing digital assets by owning the only copy. For true collectors mostly for now. NBA leading the pack in sports (surprise).
I have took the liberty to recompose in one place the very informative twitter thread from Morning Brew (here) for easier reading.
“Right now, the term NFT (non-fungible token) is getting tossed around more frequently than the hottest of potatoes a thread explaining what NFTs are and why people are paying so much money to own one
One of the reasons why NFTs are so difficult to grasp is that they don’t exist in the real world they are digital assets like an image or a gif this sweet rotating shoe is an example of an NFT that sold for $13,331 back in November
But what makes it an NFT rather than just a cool gif? for starters, it’s unique NFT stands for “non-fungible token” fungible = something that’s interchangeable non-fungible = something that’s one-of-a-kind
If you take one thing away from this thread, it should be that NFTs are unique, one-of-a-kind assets
Before NFTs, digital assets could be easily duplicated screenshot a picture, and boom, now there’s two of them
The blockchain is a way of publicly documenting transactions you buy this sweet piece of artwork from the artist 
@Mad_Dog_Jones? That deal shows up on the blockchain now there is a public record of your proof of ownership
NFTs establish:
  1. authenticity
  2. chain of ownership for a digital piece
In short, NFTs have turned digital assets into something that can be scarce and valuable, much like IRL art and recently the market has popped off
@Mad_Dog_Jones? He made $4 million in 9 minutes
A Lebron highlight sold for $208,000 just recently
And the famous internet meme Nyan Cat was sold by its original creator for around $580,000 last Thursday
As for the question, “Why the heck would someone pay over half-a-million dollars for a poptart cat?” for the same reason someone would spend $1.4 million on a piece of shredded Banksy art beauty is in the eye of the beholder, and someone rich wanted to own it
In conclusion, this thread is just the tip of the NFT iceberg there are even more uses for NFTs outside of buying and selling art ticketing to events, digitized forms of IDs like passports, and limited edition items in video games are a few more use cases being explored
NFTs made it so that unique digital items could be bought and sold with ease it’s still the early days, but the size and frequency of NFT transactions shows that the stage is set for this whole new asset class to make its way into the mainstream”
So for us in sports? I can totally see other leagues jumping on the bandwagon and try to create valuable unique digital assets. Early days but very curious how it will evolve. Again, I am always open and passionate to embrace new trends when they resonate with my curiosity, not saying this will be a long term but I guess many will move to leverage an additional revenue strems in this very moment.
I am curious to see what the big collectible companies will do about it (Panini, etc…).
Will investigate the tech and suppliers behind this in the coming days, the major player is Dapper labs

NFTs Explained for Art and Sports | by carlo de marchis | Feb, 2021 | Medium
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Carlo De Marchis @CDM

Weekly updates from the world of sport media: OTT, digital, mobile, social, VR/AR, marketing, sponsorship. Follow me on twitter at @CDM

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