Two Italians and an American from the Bronx, a dangerous mix.
Ralph coming from a successful first with the Winter Olympic Games on the Eurosport platform with great audience numbers, Marina managing the sophisticated challenges of the young free Sky alternative of the more traditional Pay TV offering.
We got a lot of attention even on the broader media for sports going OTT, not all positive at times, comparing the simplicity of traditional broadcast TV with the intricacies of internet-based services. On the other hand, users love being able to access content anytime anywhere, they demand it, at a level where they will not be able to go back.
I see a very important silver lining in this :
Sports OTT is going mainstream.
I mean, even in countries that on the digital side are less developed, like Italy, once prime sports properties, the ones that define a nation are going OTT then it’s a sign we matter.
Highlights of the session which I will bring home with me are:
Marina’s statement that for OTT “engagement is deeply correlated with retention and the path to immediate watch is critical for success”
Ralph sharing how Eurosport biggest learning was “how to approach and successfully manage the direct-to-consumer relationships in all its aspects”. Also how the complexity of the OTT supply chain needs a company culture that prepares for failures and is ready to act promptly.