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Ep. 4 Sport Hiatus - Focus on Esports @CDM Digital Sports - Issue #52

How are sports and media properties leveraging eSports to engage fans during this moment (Sport Hiatu
Ep. 4 Sport Hiatus - Focus on Esports @CDM Digital Sports - Issue #52
By Carlo De Marchis @CDM • Issue #52 • View online
How are sports and media properties leveraging eSports to engage fans during this moment (Sport Hiatus)?
Let’s focus on how eSports can contribute to keeping hungry fans connected to your sport.
F1 just had its first virtual Gran Prix, so lots to talk about.

Why Esports?
By definition, Esports are based on games that can be played staying at home, even if Esports events are often played in big arenas the virtual component is key. Also as the problem moves around the world there may be locations in which things are back to normal and eSports may capitalize on that. One thing though, there is a professional level that separates ESports from just eGaming, often the version of the game for Esports tournaments is a special one and different from us normal people would use at home.
Which Sports?
First, let’s be realistic, Sports Esports are a small portion of the huge pie, mostly motorsports and FIFA, the rest is non-sport like Fortnite, Overwatch etc…
Will this work for any sport? Ehm… no. You do need a game and an Esports case for making it happen and to go big you need a game that is pretty popular and also played by Pro players.
  1. Motorsports — F1, MotoGp, GT
  2. Football — EA FIFA 2020 and PES
  3. NFL — Madden
  4. NBA- NBA 2K
  5. NHL — NHL 20
  6. MLB — The Show, RBI

Will the audience follow?
The main question is: “ Will the traditional sports fans be interested, beyond the initial curiosity, to the virtual version of the sport?”
What needs to be done to make it palatable and interesting for a wider audience. Is that realistic?
Case studies, interviews and more in the links below.
Sport Hiatus: Focus on Esports - carlo de marchis - Medium
An interview with Amir Hajar Esports expert - carlo de marchis - Medium
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Carlo De Marchis @CDM

Weekly updates from the world of sport media: OTT, digital, mobile, social, VR/AR, marketing, sponsorship. Follow me on twitter at @CDM

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