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Digital Insights + Focus On The NBA @CDM Digital Sports - Issue #42

Let's start with digital insights tidbits 57% of the total World population is now online, 67% of the
Digital Insights + Focus On The NBA @CDM Digital Sports - Issue #42
By Carlo De Marchis @CDM • Issue #42 • View online
Let’s start with digital insights tidbits
“If OTT providers manage to integrate live content into their offering, one in four people will cut the cord with traditional pay-TV by 2024” says Concentric’s latest report.
70% of users prefer to watch Netflix on a TV set. The big screen has also been the device type where most hours have been watched during Super Bowl week on NFL Game Pass Europe (44.7%).
Over the past five years, video on mobile networks has grown on average 50-60 per cent year-on-year (YoY), says Openwave Mobility.
📣 ComScore suggests 50% of all searches will be voice searches by 2020 and 55% of households are expected to have a smart speaker two years after that.
According to Research and Markets, OTT revenues in Asia-Pacific are projected to climb to $42 billion in 2023; nearly triple the $15 billion recorded in 2017. 💰📈

Focus on the NBA
From digital storytelling to in-game experience to geographic expansion, the NBA leads the pack in terms of innovation across the board.
🏀 The NBA’s jersey patch program generates more than $150 million/year in new revenue for the teams, while sponsors receive 25%-50% more exposure than they would have on a comparable spend (Navigate Research).

🏀 The NBA’s jersey patch program generates more than $150 million/year in new revenue for the teams, while sponsors receive 25%-50% more exposure than they would have on a comparable spend (Navigate Research).
NBA innovation Leader In Sports
NBA: Most Innovative Company | Fast Company
‘NBA games will look dramatically different in five years’, says Silver - SportsPro Media
Reviewing ESPN’s Latest Experimental Broadcast, Full Court Press
NBA smart jersey switches your player allegiances on the fly
NBA to start African basketball league with 12 teams across the continent - CNN
NBA set for return to Japan | SportBusiness
Reports: NBA suffers TV slump amid record-low All-Star rating - SportsPro Media
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Carlo De Marchis @CDM

Weekly updates from the world of sport media: OTT, digital, mobile, social, VR/AR, marketing, sponsorship. Follow me on twitter at @CDM

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