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Sprouts Farmers Market

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Happy New Year! Here’s to a healthy 2019. Staying with the health theme, for the first issue of this
 

Built On Purpose

January 7 · Issue #9 · View online
A newsletter which introduces you to a great, purposeful, and inspiring company every other week.

Happy New Year! Here’s to a healthy 2019. Staying with the health theme, for the first issue of this year, I’m featuring a company that believes healthy living is a journey and every meal is a choice - Sprouts Farmers Market. 
It used to be that natural and organic food products were expensive and hard to find. Sprouts was founded to address this very need and as they explain on their website, they wanted to create a “grocery experience where you didn’t have to be wealthy to eat healthy!” 

What Sprouts Farmers Market stands for
Brand Purpose
Inspiring Healthy Living for All.

Passion Statement
We believe healthy living is a journey and every meal is a choice. We love to inspire, educate and empower every person to eat healthier and live a better life.

Values Statement
At Sprouts Farmers Market we… 
  • embrace healthy living
  • ignite curiosity
  • learn and grow together
  • respect and serve one another
  • maximize potential
  • … always enjoy the journey.
Purpose-related news
New business book about purpose
Purpose, Incorporated: Turning Cause Into Your Competitive Advantage is a new book about purpose in business by John Wood who served four terms on the advisory board of the Clinton Global Initiative. 
Here’s how the author defines purpose: 
Companies that embrace purpose are ones that have chosen to focus on objectives larger than just the traditional financial metrics of success, such as revenues, profits, cash flow, and market share. They’ve built into their business plan the attainment of social goals that benefit others who live outside the company, not just themselves. And they’ve done it in a Way that is embedded into their company culture and business model.
Looking forward to reading this. 

For your purpose playlist
As I prepared this issue, I was listening toThe Greatest Showman Reimagined music album, I came across the reimagined version of This is Me by Keala Settle, Kesha and Missy Elliott. The rap verse jumped out at me, and I’d like to share a stanza with you. I’m sure you’ll know why.
You gon’ be something, you’re glorious / We’re no gangs, but warriors, we well-known, notorious / They can’t stop you or block you or mock you / They mad ‘cause you bad and they not you / You fall down, but get up and skip and hop through / Kick down doors for others to walk through / You have a purpose, to make you say, “Did I do that?” Urkel / Now we callin’ reality virtue / This is who I am, this is me, don’t let them words hurt you

Thanks for reading and see you next time.
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