To Own Custom Closets - We are working to improve the customer experience, with enhanced in-store and online merchandising, digital tool improvements, and product innovation.
Deliver on “Accomplishing Projects” across all customer touchpoints.
For our existing customers and new customers, we are updating our marketing efforts to better communicate our brand purpose of Accomplishing Projects and Maximizing Space.
We are updating our visual merchandising to make it easier and clearer to our customers exactly how to accomplish their projects.
Leverage digital and data insights to enable omni-channel growth.
We are developing digital content and tools to support our brand position online and in-store, driving more traffic to our website, and optimizing for conversion.
To close the gap on value for the money.
We carry an unparalleled assortment of high-quality products and solutions with competitive pricing. We are working on our price and value perception gap with new pricing, signage, promotion and offer strategies.