To conclude our P&G discussion, I want to touch on this quote back in 2016 from the brand director for Northern Europe of P&G.
Everybody has to look at how they can make purpose work for them. They need to make sure their purpose is simple, memorable and inspires consumers, employees, shareholders and stakeholders. If your purpose is something that people can relate to and engage with then you have a strong purpose. You then need to put it into practice.
And the big takeaway here is revisiting our purpose and confirming if it is simple, memorable, and inspiring.