Purpose of P&G
Touching and improving lives.
At P&G, our purpose is to touch and improve the lives of every person in the world. Every one of our brands has a unique derivative of this purpose. And it is this purpose that drives everything we do.
This quote is from a speech by the global marketing and brand building officer, Marc Pritchard.
The speech also touches on Thank You, Mom campaign, which originated from the 2010 Winter Olympics in Vancouver. The campaign started from finding and developing “an idea that united P&G’s purpose of touching and improving lives with the Olympic movement’s purpose of building a better world through sports.”
Below and in the next issue, we’ll be looking how this overarching purpose is manifested in some of P&G’s brands.