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Built On Purpose: Southwest Airlines

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It is only fitting to have Southwest Airlines as the first company showcased here. As a legendary pur
 

Built On Purpose

September 17 · Issue #1 · View online
A newsletter which introduces you to a great, purposeful, and inspiring company every other week.
It is only fitting to have Southwest Airlines as the first company showcased here. As a legendary purpose-driven company that’s profitable for 45 consecutive years, their tent poles of culture are purpose, vision, mission, and values.
What Southwest Airlines Stand For
Purpose
To connect People to what’s important in their lives through friendly, reliable, and low-cost air travel.
Vision
To become the World’s Most Loved, Most Flown, and Most Profitable Airline.
Mission
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Values
  1. Warrior Spirit
  2. Servant’s Heart
  3. Fun-LUVing Attitude
  4. Work Safely
  5. Wow Our Customers
  6. Keep Costs Low
Inspiring Links
Culture at Southwest
careers.southwestair.com – Share
You’ll find Southwest Airlines’ purpose, vision, mission, and values here.
Southwest Purpose Video
www.youtube.com – Share
An inspiring video about their purpose and vision. Make sure to skim through the comments. It’s filled with “LUV”.
Southwest Heart
www.southwest-heart.com – Share
Learn more about their brand and the thinking behind it.
One of Southwest Airlines' Singing Flight Attendants!
www.youtube.com – Share
Yes. It’s not an urban myth. Southwest flight attendants do sing. See for yourself.
Southwest Airlines Has Won My Heart and Mind. The Reason Why is Pretty Magical
www.inc.com – Share
There are lots of wonderful customer stories about Southwest Airlines, but here’s my favorite one, which also serve as a great example of creating an opportunity out of a crisis.
Further Reading
It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose by Roy M. Spence Jr. and Haley Rushing
www.amazon.com – Share
This is an excellent and resourceful book on purpose-driven business. In addition to case studies including BMW and Walmart, this book has a detailed account on how Southwest Airlines discovered their original legendary purpose: Give people the freedom to fly.
LinkedIn Portraits of Purpose Companies: Southwest Airlines
business.linkedin.com – Share
This is a case study as part of the 2016 Global Report on Purpose at Work by LinkedIn with practical tips to hire and engage talent with purpose.
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