To connect People to what’s important in their lives through friendly, reliable, and low-cost air travel.
To become the World’s Most Loved, Most Flown, and Most Profitable Airline.
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
- Warrior Spirit
- Servant’s Heart
- Fun-LUVing Attitude
- Work Safely
- Wow Our Customers
- Keep Costs Low