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Built On Purpose: Southwest Airlines

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It is only fitting to have Southwest Airlines as the first company showcased here. As a legendary pur
 

Built On Purpose

September 17 · Issue #1 · View online
A newsletter which introduces you to a great, purposeful, and inspiring company every other week.

It is only fitting to have Southwest Airlines as the first company showcased here. As a legendary purpose-driven company that’s profitable for 45 consecutive years, their tent poles of culture are purpose, vision, mission, and values.

What Southwest Airlines Stand For
Purpose
To connect People to what’s important in their lives through friendly, reliable, and low-cost air travel.
Vision
To become the World’s Most Loved, Most Flown, and Most Profitable Airline.
Mission
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
Values
  1. Warrior Spirit
  2. Servant’s Heart
  3. Fun-LUVing Attitude
  4. Work Safely
  5. Wow Our Customers
  6. Keep Costs Low
Inspiring Links
Culture at Southwest
Southwest Purpose Video
Southwest Heart
One of Southwest Airlines' Singing Flight Attendants!
Southwest Airlines Has Won My Heart and Mind. The Reason Why is Pretty Magical
Further Reading
It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose by Roy M. Spence Jr. and Haley Rushing
LinkedIn Portraits of Purpose Companies: Southwest Airlines
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