Our goal is to help more people tidy their spaces by choosing joy, and we are committed to developing the simplest and most effective tools to help you get there.

To bring the mission to life, her company does three main things. 

She also has a Netflix show released in last month, which has made some noise in social media. Here’s an interview from LA Times where you can learn more about the show as well as her origins.

This method-centered business model method brings to mind David Allen’s GTD (Getting Things Done) company. His company has a David Allen Academy which certifies coaches and trainers on his time management method. This model is fascinating as the methodology is given away; you can learn the essentials from the Internet or buy the book, which doesn’t break the bank. The secret ingredient of the business, however, is sustained by a network/platform/community built around this method. 

Speaking of sparking joy and decluttering, I think we’re seeing a movement towards this on the digital sides of things as well. Cal Newport, author of Deep Work’s, upcoming book Digital Minimalism is about this. 

Thanks for reading and see you next time.

With Purpose,

Justin