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Built On Purpose: Instagram

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Last issue we covered Evernote, a note-taking app with millions of users around the world. Continuing
 

Built On Purpose

October 29 · Issue #4 · View online
A newsletter which introduces you to a great, purposeful, and inspiring company every other week.

Last issue we covered Evernote, a note-taking app with millions of users around the world. Continuing with the app theme, in this issue let’s look at an app that needs no introduction. Instagram.

What Instagram stands for
Purpose
To strengthen relationships through shared experiences.
Core Values
  • Community first
  • Inspire creativity
  • Simplicity matters 
A close-up of Instagram
5 Years Later, The Most Surprising Part About Instagram Is That No One's Ruined It
Kevin Systrom On Instagram’s Big Moves: “It’s Almost Riskier Not To Disrupt Yourself"
Instagram’s 3 Core Values for Building a Global Community
Instagram, Technology’s Window To The Soul
An Exclusive Look At Instagram’s New App Icon
Further reading
Takeaways
Again less trumps more. We saw it last time with Evernote. Less is more when it comes to core values. It used to be companies would have about 10 core values. In the information-filled world today, we are seeing more and more companies keeping it under five. 
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