To create a better everyday life for the many people.
To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
- Caring for people and planet
- Renew and improve
- Different with a meaning
- Give and take responsibility
- Lead by example
As a reference, this is how IKEA defines their vision and business idea:
While our vision tells us why we exist, our business idea tells us what we want to achieve.
It is also worth noting that underlying the vision and values of IKEA is a document called The Testament of a Furniture Dealer
, which was written by IKEA founder Ingvar Kamprad way back in 1976. (Talk about timeless principles!)