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Built On Purpose: Guinness World Records

As we approach the end of 2018 and look forward to a new year, perhaps many of you are planning and s

Built On Purpose

December 24 · Issue #8 · View online
A newsletter which introduces you to a great, purposeful, and inspiring company every other week.

As we approach the end of 2018 and look forward to a new year, perhaps many of you are planning and setting new goals for next year. So I thought for the last issue of the year, I feature a company associated to the theme of goal-setting: Guinness World Records. Thought it would also be a fun way to wrap up this year. 

What Guinness World Records stand for
We inspire people - individuals, families, schools, teams, groups, companies and communities – of any age, in any city or country. 
We want that inspiration to come from reading, watching, listening to and participating in record breaking. 
We don’t define or recognise success in a conventional or limited way and so draw upon the entire range of superlatives to help people realise their potential and to re-examine the world.

To make the amazing official.

To be the ultimate global authority on record breaking.
That means we research, measure, document and authorise the world’s superlatives, from which we create world class products that entertain, inform and inspire people through our unique window on the world.

  1. Integrity: of our records, assessing claims with objectivity and enthusiasm and free from prejudice or bias. This integrity extends to our people, the way we act, the way we do business and the way we make decisions. 
  2. Respect: for our record holders and challengers, our brand, our people, our business partners and our owner. 
  3. Inclusiveness: we believe in offering record breaking for everyone, everywhere. 
  4. Passion: in our enthusiasm about records and record holders, our brand and purpose, our people, and how we demonstrate that in our work and to our customers.

Business Model
Although Guinness records are interesting themselves, the evolution of their business model is fascinating as well. The main revenue source in the past has been books sales of The Guinness Book Of World Records. However, book sales have been declining for the entire industry prompting Guinness to transform their business model in recent years.
They realized that by helping businesses and individuals achieve a record title, they can help them receive a lot of press for it. They now have a new business model where they work with companies like Reebok, Audi, and the Gates Foundation to come up with a record to break and formulate a media campaign to tell that story. 
Purpose-related news
My friend Mike Freedman and his team in South Africa has been helping organizations with purpose for 20 years. They’ve recently came out with a beautiful report about results from a research they did with their clients. It’s filled with insight and you can find the report at this link directly for free without any sign ups or registration.

Thanks for reading, happy holidays, and see you next year!

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