The purpose story of Disneyland goes like this. In 1955 Van Arsdale France founded the University of Disneyland with the job of developing a training program.
Van believed that his goal was, in his own words, “to get everyone [they] hired to share in an intangible dream, and not just working for a paycheck.” He pitched what would become the purpose of Walt and Roy Disney. He recounted the experience:
And here were top executives, all of them right there, and I had to get up and say “And now our theme: the purpose of Disneyland is to create happiness for others.” And you see, the beautiful thing about saying, “We’re going to create happiness” was then I could say, “Look, you may park cars, clean up the place, sweep the place, work graveyard and everything else, but whatever you do is contributing to creating happiness for others.”