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Built On Purpose: Airbnb

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Continuing with the travel theme from the previous issue about Southwest Airlines, this week the spot
 

Built On Purpose

October 1 · Issue #2 · View online
A newsletter which introduces you to a great, purposeful, and inspiring company every other week.

Continuing with the travel theme from the previous issue about Southwest Airlines, this week the spotlight is on Airbnb.

What Airbnb stands for
Mission
Create a world that inspires human connection.
Values
  • Be a Host
  • Champion the Mission
  • Be a Cereal Entrepreneur
  • Embrace the Adventure
Digging deeper into Airbnb's culture
How Airbnb Found a Mission—and a Brand
Belong Anywhere – The Airbnb Blog
Airbnb’s Brian Chesky And Sequoia’s Alfred Lin On The Importance Of Culture And Core Values To A Business
Airbnb reveals how to build a purpose-led superbrand
Extras
Airbnb's first pitch deck
Takeaways: Less is more
When it comes to how many core values your team or company should have, Airbnb shows us that less is more. They started out with six, but eventually narrowed it down to four. The thinking here is it’s better to remember all of them than some of them.
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