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(Copy) 5 Things to Read and A Joke 🔥 - Issue #20.

5 Things to Read and A Joke 🔥
(Copy) 5 Things to Read and A Joke 🔥 - Issue #20.
By Matthias Laqueur • Issue #20 • View online
Konnichi wa!
 
We’re halfway through summer, and this newsletter is going places! Last edition, we had a blast in Brazil. Did you miss that flight? No worries! Just catch up with our adventure!
 
Now, are you ready to move on to the next country?
🛫 Buckle up, we’re approaching the runway of our third holiday destination. 🛬
 
日本へようこそ! Or - for those who missed Japanese 101 - Welcome to Japan! 🇯🇵

SIGHTSEEING IN MARKETING LAND 🏝️
You made it to the land of the rising sun! A place where you have to watch your back for ninjas and where drinking tea is as complicated as the Belgian constitution.
Next to all the centuries-old traditions Japan has to offer, there’s something else you need to see… Some seriously F’d-up tv commercials! They say the only limit is your imagination. I’d say these commercials go even beyond that. Fighting off a chalk-throwing teacher to get people to drink more milk? Say no more. A crazy banana-man shooting bananas from his nose. Hold my chopsticks. Or some kids going batsh*t crazy over a Spongebob Happy-Meal. They’ve got it all.
 
I don’t know about you, but I feel as if I’ve drunk too much saké after watching these videos—Enough crazy stuff for today. Let’s look at some things that could actually teach us something…
BRAIN FOOD TO ENJOY BY THE POOL 🧠
📚 TRUST ME, I’M LYING - RYAN HOLIDAY 
News travels fast, rumours even faster. In ‘trust me, I’m lying,’ Ryan Holiday explains the secrets of fake news. How does it work? How do you spot it? And maybe most importantly: how do you fight it? All in all essential skills to harness these days, since malicious rumours could cost a company insane amounts.
 
You can buy it here. Or, if you’re in a hurry, read the summary right here.
 
📚  PRE-SUASION - ROBERT CIALDINI
It’s not the message itself that changes someone’s mind, but the moments before a decision. This book is a 👁️-opener for anyone with the slightest interest in decision-making.
Robert Cialdini is a name that rings a 🔔 in social psychology. That doesn’t mean business owners and marketers can’t learn a thing or two from his research. ‘Pre-suasion’ was named “Best Business Book of 2016” by the Financial Times, and will show you all the skills you need to become a master persuader.
You can buy it here. Or, if you’re in a hurry, read the summary right here.
🎧  SPECTACULAR FAILURES
 
Making mistakes often comes with bigger lessons than an exciting book or theory could ever tell you. After all, you can’t walk without falling on your cake-hole a couple of times! In ‘Spectacular Failures’, you’ll hear about the most spectacular business failures in human history. Good for a laugh or to be aware of the hurdles a business needs to cross… Here’s the link.
 
Sh*t I forgot the link. That’s failure n° 1.
 
 
🗞️  ARTICLES THAT MADE US THINK 
 
😊  1 JOKE 
 
GAMES TO PLAY UNTIL IT'S APÉRO O'CLOCK 🍸
Nothing better than a classic marketing criss-cross puzzle to kill time. 🔎 
Since this is our biggest one yet, there’s a *free* marketing-stickerpack for everyone who finds every answer! All you need to do is send me a screenshot.
SHARE THIS NEWSLETTER
Enjoying this newsletter as much as Japan loves raw fish? Share it with your Tomodashi - friends - and network to earn sweet-as rewards. One referral gets you the ‘Marketing-Essentials-Stickerpack’! Perfect to put on your laptop or teapot.
Did you enjoy this issue?
Matthias Laqueur

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