5 Things to Read and A Joke 🔥 - Issue #19.

#19・
20

issues

5 Things to Read and A Joke 🔥
5 Things to Read and A Joke 🔥 - Issue #19.
By Matthias Laqueur • Issue #19 • View online
Hiya!
This summer, you’re in for a treat, baby! Our newsletter is entering ‘vacay mode’. In the coming 3 months, every newsletter will visit a different country, and include everything a good holiday needs, like:
🏝️ Some sightseeing in marketingland .. 
🏝️ Some brain food to enjoy by the pool .. 
🏝️ Games to pass the time until apéro-o'clock ..
 
Two weeks ago we enjoyed our stay in Australia. Missed it? Just catch-up with our adventures! Now we’re ready to move on with our travels… 
 
🛫 Buckle up, we’re approaching the runway of our second destination. 🛬
Ladies and gentlemen, welcome to Brazil! 🇧🇷🍹

SIGHTSEEING IN MARKETING LAND 🏝️
Bom dia amigo! 👋 You’re in the land of caipirinhas, carnival, and… an insane passion for football. It’s no surprise there’s a TON of great football-inspired ads coming from Brazil. ⚽
 
Like this one - made by Ronaldinho -, where you’ll see how football plays a role in the favelas. Or the ad where fat Ronaldo and his teammates showboat the pure class of Brazilian football creativity. But - in my opinion - the coolest one by far is this campaign where they use the Brazilian passion for futebol to motivate people to donate blood. A must-watch for sure.
BRAIN FOOD TO ENJOY BY THE POOL 🧠
📚 HIGH OUTPUT MANAGEMENT - ANDREW S. GROVE 
The art of the entrepreneur—can be summed up in a single word: managing. And that’s exactly what former CEO of Intel, Andrew Growe, sets out to do when he wrote this classic management book. In it, he shares his views on building effective teams and techniques to motivate people to perform at their best. Must read material! 
 
You can buy it here. Or if you’re in a hurry, read the summary right here
 
📚  THE PSYCHOLOGY OF MONEY - MORGAN HOUSEL
Grace Groner was orphaned at age 12, never married, never had kids, and never drove a car. She lived most of her life alone in a one-bedroom house and worked her whole career as a secretary. She was a lovely lady, living a humble and quiet life.
When she died at the age of 100, she left $7 million to charity. No one knew she had this kind of money. Where did it all come from? Turns out there was no secret. There was no inheritance. Grace took humble savings from a small salary and enjoyed eighty years of investing in the stock market. That was it.
Author Morgane Hausel shares 19 short stories on strange ways people think about money, and it’ll teach you how to deal with buying decisions yourself.
 
You can buy it here. Or if you’re in a hurry, read the summary right here
 
🎧  MARKETING OVER COFFEE
 Where do you learn the most in your day-to-day? By doing a daily dose of research? Or by accident, in a conversation at the coffee machine? This podcast thinks it’s the latter. They share general marketing ideas, suitable for everyone who is even slightly invested in marketing. Best enjoyed with a cup o’ coffee. ☕ Link
 
🗞️  ARTICLES THAT MADE US THINK 
 
😊  1 JOKE 
 
GAMES TO PLAY UNTIL IT'S APÉRO O'CLOCK 🍸
Nothing better than a classic marketing criss-cross puzzle to kill time. 🔎 
SHARE THIS NEWSLETTER
Enjoying this newsletter as much as Brazilians love tanning at Copacabana? Share it with your amigos and network to earn sweet-as rewards. One referral gets you the ‘Marketing-Essentials-Stickerpack’. Perfect for tagging your local bar or Jesus statue. (please don’t tag Jesus statues…) 
Did you enjoy this issue?
Matthias Laqueur

Biweekly Newsletter of BossData

If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue
broederminstraat 9, 2018 Antwerpen, BE.