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5 Things to Read and A Joke 🔥 - Issue #18

5 Things to Read and A Joke 🔥
5 Things to Read and A Joke 🔥 - Issue #18
By Matthias Laqueur • Issue #18 • View online
Hiya!
 This summer, you’re in for a treat, baby! Our newsletter is entering ‘vacay mode’. In the coming 3 months, every newsletter will visit a different country, and include everything a good holiday needs, like:
🏝️ Some sightseeing in marketingland .. 
🏝️ Some brain food to enjoy by the pool .. 
🏝️ Games to pass the time until apéro-o'clock ..
 
Buckle up, we’re approaching the runway of our first destination. 🛬
 
Ladies and gentlemen, welcome to Australia! 🇦🇺 🦘 
G’day mate! 

SIGHTSEEING IN MARKETING LAND 🏝️
Ask any Aussie what the most iconic beer is from the Wonder from Down Under; they’ll tell you it’s a looong cold Vic. For decades they’ve used the same commercial, using the same music and they barely touched the copy. Every commercial shows aspects of the Aussie lifestyle and how a Vic Bitter goes hand in hand with it. They only changed the voice-over once.. When the previous voice-over actor passed away. Here is the full story on the birth of one of the most iconic ads in the world. 
They sure do love beer Down-Under… 🍻 Check out this BIGGGG beer ad, with over 500 actors in it. 
 
Now for some nostalgia, check out this ad starring Crocodile Dundee convincing Americans to visit Australia. This ad coined the infamous line every Australian is sick and tired of hearing..  Throw another shrimp on the barbie.
BRAIN FOOD TO ENJOY BY THE POOL 🧠
📚  MADE TO STICK: WHY SOME IDEAS SURVIVE AND OTHERS DIE
Fake news can spread half the globe before it turns out to be a lie. Meanwhile, there’s a buuuunch of entrepreneurs with great ideas, but their message just doesn’t seem to pop-off. This beauty of a book zooms in on why certain ideas are successful and appealing. And more importantly, why others don’t.
 
📚  THE GREAT MENTAL MODELS: GENERAL THINKING CONCEPTS
book that helped me out with decision-making and productivity more than once. Not a fluffy self-help book, but an actually helpful collection of ideas and key takeaways.
 
🎧  EVERYONE HATES MARKETEERS
This podcast doesn’t beat around the bush. It has some very actionable marketing insights, with one main goal: Stop with in-your-f*cking-face-marketing!
 
🗞️  ARTICLES THAT MADE US THINK 
 
😊  1 JOKE 
 How brands expect us to react during pride month..
GAMES TO PLAY UNTIL IT'S APÉRO O'CLOCK 🍸
Nothing better than a classic marketing crossword puzzle to kill time. 🔎
SHARE THIS NEWSLETTER
Enjoying this newsletter as much as Crocodile Dundee loves catching ‘gators 🐊? Share it with your mates and network to earn sweet-as rewards. One referral gets you the 'Marketing-Essentials-Stickerpack’. Perfect for tagging your local bar or opera house.
 Use your personal link :  https://grow.surf/n05osf
Use your personal link : https://grow.surf/n05osf
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Matthias Laqueur

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