Leading fashion, beauty, and lifestyle destination, Myntra added 5 new international high fashion labels to scale its assortment of global fashion. It also witnessed over 70% growth in traffic with the 16th edition of its flagship EORS-16.
Fashion Police’s Delight
The newly launched labels NA-KD, Miss Poem, OXXO, I Saw It First, and LC Waikiki will feature amongst the 30K+ high-end fashion styles on Myntra. The fashion police are certainly happy.
Jayanti Ganguly, Business Head of International Brands and Marketplace at Myntra, said, “With sharp price points, trend-first styles, and global appeal, the addition of high fashion labels provides ample opportunity to cater to our base of shoppers, especially the Gen-Z cohort, on the platform that is seeking fresh styles.”
Stealing The Spotlight
The addition of the new labels adds to the size and variety of the platform’s offering, driving deeper consumer engagement and higher traffic. Its brand portfolio is currently witnessing a significant increase in demand driven by the upwardly mobile fashion-conscious cohort, particularly the Gen-Z.
Myntra’s 16th edition of its flagship End of Reason Sale, which was held from June 11-16, witnessed over 70% growth in traffic over business as usual (BAU) on Day One. India shopped a record-breaking 50 lakh products, and 2.6 million items were shipped within the first 24 hours of the EORS sale.
The event drove the income of 21,000 Kirana partners by almost 1.4X. Additionally, 27,500 third-party employment opportunities were created to meet the billowing demands of customers.
It’s self-care o’clock
Shoppers splurged into premium beauty segment brands like MAC, Dyson, Armani Beauty, GK Hair, Benefit Cosmetics, CK, and Laneige. The segment saw 5X growth in demand over BAU.
Too long? Here’s a one-liner: Myntra onboards 5 new international labels to its portfolio; day one of its flagship end of Reason Sale event broke records with 21 million purchases by 5 million shoppers.