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The Best of @BJMendelson - Issue #2

B.J. Mendelson
B.J. Mendelson
I’m BJ Mendelson, and this is my newsletter. Some of you are coming from Twitter, others from my assistant writing to you, either way, I’m glad to have you join me here.
Now! The odds are good you get a ton of emails each week, so I hope to keep these short and sweet.
But First …
Please reply to this email with just the word “Bulbasaur”— this helps to keep my email in your inbox and out of the spam folder. Or worse… the “Promotions” tab.
You can also add me as a contact to make sure you get this newsletter without a hitch. All you gotta do is: 
(For Gmail Customers)
  • On desktop, drag this email into the Primary tab
  • On mobile, click the hamburger (three dots menu) in the top right of this email, then tap Move To, then Primary
(For Apple Customers)
  • Click my email address at the top of this email (next to the From field) and choose to Add to Contact
And now, since my Tweets self-destruct like messages in those popular Tom Cruise movies, here are the ones I thought were worth sharing with you:

Tweet(s) of the Week
B.J. Mendelson
I need @HankAzaria, in the voice of Professor Frink, to call an entire hockey game.

I need it, @espn. I NEED IT.
B.J. Mendelson
The Writer's Prayer:

I will not create more work for myself.

I will not create more work for myself.

I will not create more work for myself.
B.J. Mendelson
In Zack Snyder's X-Men the animated series, I heard we'll get one full episode where the characters just primal rage scream at each other.

No other dialogue. Just screaming.
And Finally…
B.J. Mendelson
It's pretty outrageous, but not surprising, that there's a COVID-19 Test "Fast Pass".

You can wait 72 hours for results OR you can pay $200 to get it right now.

God Bless America. 🙃
That last tweet is based on a true story, by the way. And that story has a twist ending, wherein my test results were lost in “a lab accident in New Jersey”.
Can you imagine? I’m sure this is a fairly common occurrence, but “a lab accident in New Jersey” sounds like the origin story of a great comic book hero. Feel free to steal that premise and make it your own.
Currently Reading.
Currently Reading.
What Am I Working On For You?
A fun fact about me: You can tell how high I am based on my ability to edit my tweets. In the tweet above? Pretty high!
Another fun fact: I have a great day job, and that gets all my attention during the week. And since I don’t believe in working on the weekends, or doing anything on the weekend that even resembles work, that creates a dilemma.
When can I work on my stuff?
The solution was to “atomize” my work day. Break it down to the smallest units possible, and find time within there that I can work on the stuff you want to read.
And once I do find that time? I get my 50 words in. That’s a hell of a thing, and a GREAT trick to get you to create and keep creating. So when in doubt, or if you think you don’t have the time, just remember how Neil Gaiman got his book done.
Something for you to think about…
If I stay on track, that means by September you should be able to buy the audiobook for “Social Media Is BS” on Audible. (Newsletter subscribers will get an electronic copy of the manuscript for free. All others pay cash!)
“Social Media is BS” is the name of the 10th-anniversary edition of “Social Media Is Bullshit”, which came out in September of 2012.
This new edition is shorter, funnier, and as up-to-datier (not a word) as I can make it in terms of the practical marketing advice found within. Considering I almost died between editions of this book, don’t count on there being a 20th-anniversary edition. ;-)
Besides, my book-writing days for the next ten years are over after this one comes out. Here’s why.
Neil Gaiman - Inspirational Commencement Speech at the University of the Arts 2012
Neil Gaiman - Inspirational Commencement Speech at the University of the Arts 2012
Speaking of Neil Gaiman, I watch this commencement speech every year on the first. It’s a great listen to kick off your new year. Watch it if you get a chance.
Keep In Touch & Forward This Email to a Friend
Like what I do? Feel free to get in touch at
And, if you’re using Twitter’s app, you can now send me a tip in the form of Bitcoin or, if you want to use “real” money, Venmo. I’m also @BJMendelson on Venmo. (I kid. I kid. No money is real. We made it all up.)
What do your tips pay for? This week I started work on a new comic strip called “Pooh in the Woods”. (Special thanks to Dan for the name of the comic.) And what is the tagline for “Pooh in the Woods”?
“Does a 🐻💩 in the woods? Yes. But will they let him?”
We’ll all find out soon enough
Did you enjoy this issue? Yes No
B.J. Mendelson
B.J. Mendelson @bjmendelson

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