One thing I love about new ideas is the process of testing and validating whether there is value in executing on the idea. Primarily this is about figuring out for as cheap and quick as possible who your customers are and whether they value your solution.

This weeks’s newsletter is all about ideas you can test today and examples of how others have tested ideas. 

For example, with AH Partners no tech, no coding they have been able to provide small business owners with loans, tapping into an undeserved market from the high street banks.

Remember this journey is a game of inches and these articles should help you gain an inch or two on your journey. #GameOfinches