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AR/VR Weekly | May 15, 2019

Shoe shopping is my hell. I have wide feet. I have weird heels. I swear one foot's longer than the ot
AR/VR Weekly

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Shoe shopping is my hell. I have wide feet. I have weird heels. I swear one foot’s longer than the other. It can take me several store visits and 2 hours – or more – to find a pair of shoes that feel good. And forget online retailers – who in the hells wants to deal with sending five or six pairs of shoes back?
So I’m interested – and skeptical – about Nike’s Fit app using the AR capabilities of smartphones to help measure your foot. It claims this will be down to within a millimeter, thanks to 13 data points. That’s impressive.
I’ve read about people using VR as a showroom, and it makes sense (to me, at least) to adapt AR for checking the fit for clothes and shoes. And it could be good for retailers, too. I’m more apt to buy something if I don’t have to go somewhere and try it on in a dressing room or have it sent to me and checking the fit at home. I even envision a future in which these clothes come made-to-fit thanks to advances in 3D printing (if we can do pizzas, why not Prada?). The more I think about it, the more appealing this sounds.
Even if I bet this Nike thing won’t measure my feet properly.
For AR/VR coverage, send news tips to Dean Takahashi and Jeremy Horwitz. Please send guest post submissions to Rowan Kaiser. Please be sure to visit our AR/VR Channel.
–Jason Wilson, GamesBeat managing editor

P.S. Oculus Quest may have it’s killer app in Vader: Immortal. I’ll write more about it next week. And now I have more blaster bolts to deflect.

From VentureBeat
DigiLens raises $50 million to develop cheap AR display tech
VR hit Moss gets new levels, story content for Oculus Quest's May 21 launch
AR/VR's $80 billion-plus market could split before it consolidates
How Facebook plans to boost augmented reality with Spark AR
Mixed reality and the art world: an unlikely but ideal pairing
Mobile VR's dying gasps mean new life for standalone and tethered VR
IDC: High-end VR grew 60% in 2018, users have smartwatch-level satisfaction
Mike Verdu to lead AR/VR content at Facebook (updated)
Nike's iPhone app will use AR to fit shoes with sub-2mm accuracy
Video of the Week
Niantic head of AR Ross Finman talks about the future of augmented reality at our recent GamesBeat Summit.
Niantic head of AR Ross Finman talks about the future of augmented reality at our recent GamesBeat Summit.
Beyond VB
Star Wars: Vader Immortal Episode 1 Review: The One You’ve Been Searching For
Designers at Ford are using virtual reality tools to work with colleagues remotely
Roller coasters get real about virtual reality
OU Law, Libraries collaborate to create virtual reality opportunities for crime investigation
Recommended for you
How Facebook is capturing how people move in VR. A demo at F8.
How Facebook is capturing how people move in VR. A demo at F8.
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Jason Wilson

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