Shoe shopping is my hell. I have wide feet. I have weird heels. I swear one foot’s longer than the other. It can take me several store visits and 2 hours – or more – to find a pair of shoes that feel good. And forget online retailers – who in the hells wants to deal with sending five or six pairs of shoes back?
I’ve read about people using VR as a showroom, and it makes sense (to me, at least) to adapt AR for checking the fit for clothes and shoes. And it could be good for retailers, too. I’m more apt to buy something if I don’t have to go somewhere and try it on in a dressing room or have it sent to me and checking the fit at home. I even envision a future in which these clothes come made-to-fit thanks to advances in 3D printing (if we can do pizzas, why not Prada?). The more I think about it, the more appealing this sounds.
Even if I bet this Nike thing won’t measure my feet properly.
–Jason Wilson, GamesBeat managing editor
P.S. Oculus Quest may have it’s killer app in Vader: Immortal
. I’ll write more about it next week. And now I have more blaster bolts to deflect.