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AR/VR Weekly | July 17, 2019

The iGlasses may be iGone.  A report from the end of last week claims that Apple has scrapped its AR
AR/VR Weekly
The iGlasses may be iGone. 
A report from the end of last week claims that Apple has scrapped its AR glasses project. In our report, VentureBeat’s Jeremy Horwitz says that if this is true, it “would be devastating news for the innovation-focused company.”
I’m betting that this is more of a “shelving it for later” than “dead and buried for good.”
AR is an exciting market, but it’s small, and so far, it doesn’t have many breakout applications. Games like Pokémon Go and Harry Potter: Wizards Unite are rudimentary AR. 
But think back to the development of cellphones. Apple didn’t jump in until mobile phones had been a common item in our pockets and purses, until the tech was ready for something transformational. You can say the same about the Macintosh and the iMac, too. 
Yes, Apple is a leader in innovation. But I’d also argue its a leader in refining tech as well. And I bet it’ll be ready to put out a set of smart glasses when the tech is ready for them.
The time isn’t right yet. 
For AR/VR coverage, send news tips to Dean Takahashi and Jeremy Horwitz. Please send guest post submissions to Rowan Kaiser. Please be sure to visit our AR/VR Channel.
–Jason Wilson, GamesBeat managing editor

From VentureBeat
If iGlasses are truly on ice, Apple's 2020 will be dull but lucrative
5G RailNext wins grant to bring AR to South Korean and U.K. subways
Samsung seeks patent on folding AR glasses with frame-activated screen
Unconfirmed reports suggest Apple has killed AR glasses project (updated)
Netflix taps Google Lens to bring Stranger Things newspaper ad to life
Form unveils $200 AR swim goggles you can wear underwater
Video of the Week
Hotel R'n'R turns a deal with the devil into a smashing good time.
Hotel R'n'R turns a deal with the devil into a smashing good time.
Beyond VB
'Lion King' director Jon Favreau explains how they used VR to make the movie
Virtual reality helps Japan's elderly travel the world
James Murdoch Makes Largest Deal Yet With Bet on Virtual Reality
Minecraft Fans Are Voting To Get The Game On Oculus Quest
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Jason Wilson

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