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AR/VR Weekly | February 27, 2019

In 2015, Microsoft showed us the potential of augmented reality with the HoloLens. And the centerpiec
AR/VR Weekly

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In 2015, Microsoft showed us the potential of augmented reality with the HoloLens. And the centerpiece was Minecraft, one of the jewels of its entertainment properties. It laid out a vision for consumer AR.
Then Microsoft said HoloLens would cost $3,000, pricing out consumers and even early adopters like me (and hordes of others who like games).
At this year’s MWC 2019 in Barcelona, Microsoft showed off HoloLens 2 for $3,500. My first reaction: It’s even more expensive that the first HoloLens! It’s far too expensive for consumers.
Then someone on Twitter told me, “It’s not for you.” Others weighed in, discussing how enterprise has glomed onto AR and that this is for factory jobs, not consumer entertainment. And that’s fine! Nothing wrong with HoloLens finding a business-oriented market. I applaud this.
But telling me HoloLens is not for me when Microsoft positioned it for me is poppycock. AR is for consumers like me, too.
I’m just going to have to wait a few more years for it.
For AR/VR coverage, send news tips to Dean Takahashi and Jeremy Horwitz. Please send guest post submissions to Rowan Kaiser. Please be sure to visit our AR/VR Channel.
—Jason Wilson, GamesBeat managing editor

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