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AR/VR Weekly | February 20, 2019

Last week, I talked about how consumers needed reasons to jump into AR. And lo! Lego answered the cal
AR/VR Weekly

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Last week, I talked about how consumers needed reasons to jump into AR. And lo! Lego answered the call.
On Valentine’s Day, Lego announced its Hidden Side sets, which use an AR app to reveal their “haunted” nature at night. It’s a cool idea, but I must wonder: Is it suited to Lego?
The best parts of playing with Legos are just sitting down on the floor and building. Over the weekend, my kids made a bunch of little robots, ninja cars, skeleton warriors, and other creations, all without the guidance of a set of instructions. As a parent, Lego’s biggest draw is that it gets my kids away from screens, out of the grip of electronics, and encourages creative play.
So, why would I want to bring out my phone so that my kids can play with spooky ghosts with Legos … when we could put lights on bricks and make our own glowing ghosts?
Yes, I do want to see bigger consumer brands hop into AR. I just don’t think Lego is the right brand for it.
For AR/VR coverage, send news tips to Dean Takahashi and Jeremy Horwitz. Please send guest post submissions to Rowan Kaiser. Please be sure to visit our AR/VR Channel.
–Jason Wilson, GamesBeat managing editor

Video of the Week
Comics are coming to AR.
Comics are coming to AR.
From VentureBeat
Lego Hidden Side uses 'haunted' toys to advance AR on Android and iOS
Beyond VB
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