Apple has hired a lead marketer for its augmented reality efforts. Yay! Though I agree with our Jeremy Horwitz’s observation that this should’ve happened sooner
. Jeremy says that Apple could’ve benefitted for having a coherent story already established to get people interested in future AR tech.
But I think Apple has another set of people to convince besides customers: developers.
So far, we’ve seen one breakout hit from AR: Pokémon Go, which brought in nearly $70 million alone in January
. And many would argue it’s more of a location-based game than an AR app. Consumer headset sales are low, and splashy gear such as Magic Leap are just too dang expensive, even for some developers.
Yet if you want people to pony up for the tech, you gotta give them the apps, the experiences, and the games that justify the cost. And so far, we’re not seeing that. And one reason, I think, is because Apple and other platform holders haven’t made a strong enough pitch to developers, about how making good, basic AR apps and games now will help establish a customer base for your future work.
Maybe this hiring will help that, too.
–Jason Wilson, GamesBeat managing editor