It’s a good idea, too.
AR glasses are going to be a challenge, and by doing an early access-like launch, Apple will be able to gather a great deal of feedback from two important stakeholders: customers and developers. Yes, Apple is a big company, and yes, it has an amazing amount of resources and talented developers and engineers on staff. But nothing to compare to the the problems that folks outside the development team will find. This has made the early access model so successful with gaming – when it first appeared over six years ago, we had suspicions about whether these games would be failed experiments, grift-like money grabs, and other drek.
And while we do see some games fail with this model, we’ve seen many others become huge successes, with studios using the funds and feedback received during the early access period to make their games better.
Now, I get why being a glorified beta tester feels bad for what would likely be a pricey product from one of the biggest and most profitable companies in tech. And yes, Apple does have an amazing amount of resources when it comes to testing new tech.
But bringing in fresh minds with fresh ideas, folks who haven’t spent years working on the tech and might have different approaches to problem, should help make any early access-like Apple AR glasses launch better. And should it roll out this way, I’m excited in the ways that people will help Apple make it better.
Just as developers did with the Apple Watch.
–Jason Wilson, GamesBeat managing editor