Magic Leap came out and admitted what we already knew: It’s just too expensive for anyone but enterprise users.
In an excellent overview of the company and its push into enterprise
, VentureBeat’s Dean Takahashi interviewed Magic Leap chief product officer Omar Khan, who said (among other things) that enterprise “has been our strategy for quite a while. Over the past 16 months, we’ve been working on a hardware, software, and solutions platform necessary to serve the enterprise and business customers in a scalable fashion. And that’s what we’re announcing.”
Once Magic Leap announced the price of its headset – the “beta” Creator Edition for about $2,300 last year
– it became clear that this company’s spin on mixed reality wasn’t for you or me. It’s for big companies with the resources to spend on new, flashy technologies. Hell, I don’t even spend that much on a new gaming rig when I upgrade.
Enterprise makes much more sense for Magic Leap. Mixed reality feels much more like something that’d help people work: design, health care, manufacturing, and more. Someday, it’ll be ready for our homes, for entertaining us with films, games, and shows we can’t possibly envision yet.
And it’s all on the road to a Star Trek Holodeck-like
experience. Just don’t be a Barclay when we get to that point, OK?
–Jason Wilson, GamesBeat managing editor