“If you build software, every error message is marketing.” - Jason Fried
I was reminded of this short intro to Wardley Mapping (5 min), especially after the latest MapCamp conference a week ago. The single biggest struggle with this technique is just getting others to map with me.
When your theory fails, all you need to do is try a variation - not come up with a new theory altogether. (I picked this up from “Black Box Thinking: The Surprising Truth About Success”)
When you get stuck in the past, you are alone. (I picked this up from “Einstein’s Dreams”)
On Science Fiction & Product Strategy - Keeping with the theme of Wardley Mapping, a practitioner wrote a science fiction book using these methods to predict the future of tech and the Earth (3 mins)
Asana’s S-1 filing - Risk Factors - my partner thinks I’m a bore for reading S-1 filings of SaaS companies, but there’s something nice about reading the sober account of the risk factors for a solid company (5 mins)