The 22nd Edition - On charging more, & the cost of keeping secrets



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George Nurijanian
George Nurijanian
Did you know that could be a ~$100M/year business?
Such a shame that is already taken.

1 article
This one is a very odd article - no poeticism or allegories. Straight up: a short checklist for any business operator.
Some excerpts below:
In a new industry, new market, new offering, the new entrant must jockey to secure the first mover advantage and preserve distance from competition.
Create the industry language and jargon.
Create the industry association. Build a wall (new entrant requirements for transparency, audited financials, certifications, etc.).
Create a unique billing and pricing methodology.
Charge the maximum the market will tolerate. This is very likely much more than you think achievable. You must have rigid client selection and pricing discipline. Marquee prospects only have power if you give it to them. Marquee clients always leave and become somebody else’s marquee clients and they will become a testimonial for your competitors.
Reinforce the social cache of the brand. Emphasize the impact that the best of breed has on how the company is perceived internally/externally.
1 video
How To Copy’s $100M/Year Business Model
How To Copy’s $100M/Year Business Model
This video that gave me the fact above.
As a New Zealander, I love the notion of a “New Zealand type” of business: independent, with a cult following, profitable, simple, no one competes with.
A few great ideas in this episode - and one of my favorite podcasts.
  • “Managing execution is essentially defining APIs but between people.” - Julie Zhuo
  • “Prioritization is a political problem as much as an analytical problem.” - Rich Mironov
3 thoughts
Thanks for reading.
Have a great week ahead & see you next week.
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George Nurijanian
George Nurijanian @nurijanian

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